History

The company "E-ELITE BULGARIA" Ltd. was established in 2002 as a 100% private company. Its trade activity started in 2006 as a successor to one of "ALADIN" holding’s Ltd. core activities - trading audio-visual and household appliances and other household goods.

("ALADIN" Holding Ltd. specializes in manufacturing and trading, constructions, medical and stomatology, fast food, logistics and advertising).

Mission and Values

In order to provide an optimum efficient service to its clients, the company trade policy is focused on offering a wide range of products in different price ranges, according to the consumer’s budgets and interests.

The company’s strongest side consists in the large variety of products marketed, the modern design of the items, their affordable prices and good service conditions.

Team

As any modern company E-ELITE BULGARIA relies on the extensive experience of its management core and has a young, qualified and well motivated team.

Its staff consists of over 100 employees - brand managers, marketing and advertising professionals, trade representatives and shopping assistants.

This team of well trained staff is the main engine of the overall work process - from the demand, to the concept, the market researches, to the actual implementation of each project and task.

Brands and products

In 2000 the team of "ALADIN" Ltd. started the development of Bulgarian brand for audio-visual equipment and household ELITE, which later became a leading brand of "E-ELITE BULGARIA" Ltd.

The large variety of products, their high quality and affordable prices, resulted in a great market success. Aimed at consumers with low and middle income, ELITE is one of the best selling brands of equipment on the Bulgarian market.

The company is permanently investing in developing new solutions and improving its product ranges. Over the last few years ELITE catalog increased by over 1000 items, each of which enjoys a broad consumer interest.

Expanding variety of goods, lead the company to the creation of several new brands, such as METEOR, REVERIE, AKITA, SABA and PLATINIUM.

Trading partners

E-ELITE BULGARIA’s longterm partnerships allowed the company to bind its business with over 30 large and reputable distributors, including METRO CASH & CARRY, CARREFOUR, KAUFLAND, BAUMAX, PRAKTIKER, PLUS, PENNY MARKET, PIKADILI, TECHNOPOLIS, INTERSERVICE UZUNOVI, REAL, AUCHAN, SELGROS CASH & CARRY and others.

E-ELITE BULGARIA is the official distributor of the world known brands of audiovisual and household equipment: SONY, SAMSUNG.

Distribution network

E-ELITE BULGARIA owns a perfectly operational distribution network, with a well formed structure, based upon clearly defined responsibilities and obligations, good subordination and excellent coordination between all employees of the company.

The long-term high credibility among customers, as well as the in-depth knowledge of the market are some of the basic principles of the company’s sales representatives and distributors.

Headquarters and offices

"E-ELITE BULGARIA" Ltd. headquarters are located in Sofia, Bulgaria, Boulevard "Europe" № 119.

Outside the country, the company has offices in Hong Kong, China, Romania, Ukraine and Serbia.

E-ELITE BULGARIA increases constantly its foreign market shares. The company is actually present in Austria, Greece, Montenegro, Macedonia, Kosovo and Albania, where the proposed product diversity is well accepted by the consumers.